Advice Business

6 Reasons Video is Better for Your Business

Written by Frank Kremer


If you’re thinking about whether it’s time to switch to video calls and conferences, here are 6 reasons to help you figure out if it’s the right choice for your team and business:


Better connection

Face to face meetings will always be ideal. But if you don’t have the resources for an in-person meeting, then video conferencing systems offer you the next best thing. With virtual meetings, you get to see who’s on the other end of the camera. That makes the interaction more personal than having to exchange words over email or chat, says Time Management Ninja. With face to face interaction, you can build better connections with your team and customers.


Bigger cost-savings

About half of your employees prefer audio conferences to video calls and meetings, says the Entrepreneur. That’s mostly because a lot of employees worry about how they come across onscreen. But those concerns are easy enough to address and resolve. Companies, on the other hand, rake in a ton of cost-savings when they switch to video calls and conferencing. These calls do away with the need to travel for meetings. Now you can get that management meeting started with the rest of your man-com team, regardless of whether they happen to be at the same office or assigned to a different branch or location. You could up with millions of dollar savings this way.


Faster hiring

Recruitment takes time. You want to make sure you find a candidate who not only has the skills and qualifications you need but who’s also going to be a culture fit in every way. Rushing through the process can lead you to settle for a bad hire. Bad hires can kill productivity at the office, introduce negativity and dampen employee motivation. You wouldn’t want any of those things to happen. That’s why finding the right hire matters. With video, though, you won’t have to rush and make do with one of the first 5 potential applicants you get. By doing hiring interviews through video, you can accelerate the hiring process and expand your talent pool. As a result, you’ll have a much better chance of finding the best person for the job, that much sooner.


Speedy updates

With video calls, it’s easy to keep everyone on the same page, even when you’re running a remote team. You can make announcements or do town halls. So if there are pressing or urgent matters everyone in the company needs to hear about, you won’t have to resort to a long email to get it across to your people. Text is all well and good. But video brings in visuals that make it far easier for your team to remember what the meeting or conference was about. Just keep in mind to pick the right huddle video tool. BlueJeans, for one, is a fine choice for getting the job done.


Less stress

Traffic gets more brutal every day. Imagine the daily commutes, the stress of having to get to work on time and fighting through the evening rush and harried crowd, all trying to get home. All those can take a toll on your people. Sooner or later, some of them are going to resign and look for work that’s closer to them. they might even opt to join the freelance industry instead. If you don’t want to risk losing the best people on your team, take steps to help reduce the stress they deal with on a daily basis. Offering them work from home privileges is one way to make that happen. With video solutions, they could report to work from anywhere they are, whether they’re at home or at the corner café. That’s going to have a tremendously positive effect on them, allowing them better-work life balance. The better that balance is, the less stressed and miserable they are. So your employees are healthier and therefore in a much better position to work harder and better.


Higher retention

It’s not always easy to keep the best people on your team from resigning. However, by providing them with telecommuting work arrangements, you make it clear to them that you’re willing to provide them with the flexible working solutions they need. That’s going to come a long way to improving employee satisfaction and happiness levels at work. So instead of focusing on employee pay raises, you might want to start offering flexible work solutions instead.


So if your business still hasn’t made the switch to video over audio calls, take a good, considering look at this list. With so many benefits you can take advantage of, from costs savings to reduced stress and better employee satisfaction, you have more than enough reasons to start looking into choosing the right video conferencing technology for your business.








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Frank Kremer

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