Running a Business? 9 Challenges Video Conferencing can Fix for You

Video conferencing
Written by Ben Davis

There are plenty of challenges to running a business. Luckily, video conferencing solutions seem aimed at addressing these issues.

Limited Talent Pool

It’s tough to fulfil hiring goals when you have a limited talent pool. Interviews can now be done via video, though, allowing recruitment teams everywhere to expand their search from local to global talent pools. That reduces the need to settle for local candidates who aren’t a good fit for the position, team or company.

Slow Hiring Processes

It’s not easy to call and follow up several candidates a day just to find and recruit the right talent for the job. However, video interviews now make it easier for HR teams to filter their lists and pick their way through available candidates. That’s because video gives them better insight into the candidates. More than their credentials on paper, hiring staff can see if the candidate is nervous, rude, obnoxious or ideal. These qualities can come through easily enough through a video meeting—the wrong body language, a nervous laugh or a protracted sneer—can all indicate different qualities, traits and behaviors to help HR departments expedite their hiring processes. And the faster they work, the sooner those vacant positions will be filled.

Travel Expenses

New blood coming in? In a time where a lot of companies and startups are run by management teams with base in Europe or the US and other branches all around the world, it can be tough to keep sending your teams to HQ. Imagine the costs—transportation, food and housing alone are going to rack up a ton of thousands. That’s something web-based meetings can easily do away with, says Corn on the Job. Now, companies won’t have to spend a lot just to just their best people to HQ for training. Doing the training through video allows company experts and trainers to get the new recruits caught up—all without costing the company thousands. That’s quite a lot of cost-savings right there.

Low Attention During Meetings

It’s no secret that meetings cost companies money every year. By improving engagement levels during meetings, though, companies can make the most out of the time spent on these meetings.


It takes time and effort to clear up conflicts and misunderstandings. It takes even more to get people to work together, especially when they’re in conflict. That doesn’t just mess up team dynamics, it hurts the company’s bottom line as well. There’s nothing as destructive to productivity as misunderstandings and conflict. But it’s not always easy to tell what the other person is thinking, not when they’re communicating with you through email or chat. Someone with a sensitive nature could take immediate offense, even when there was none meant. Video calls can change that, though. Most people are less likely to go off-tangent when they see their offsite colleagues on screen explain. Expressions and body language offer plenty of context cues so users have a better grasp of what the other party is saying.


One of the most challenging issues when you manage geographically dispersed teams is that there is no easy way to bring all your teams together. At least, not until video conferencing solutions improved enough to provide HD clarity. With BlueJeans web video conferencing tools, remote employees can be halfway across the world but the quality of the video and sound environment will make it seem like they’re just in the room with you. That’s the kind of connection online meetings bring to the workplace.

Low Engagement

Remote employees are often at risk of feeling left out. That could lead to feelings of disconnect with their onsite teams, which could get in the way of their teamwork and productivity. After all, an employee that isn’t engaged with the company and feels little to no employee loyalty is more likely to resign. If these staff are integral to your operations, that’s going to mean recruitment costs and hassles as well as retraining expenses. Since video makes it easy for management heads to reach out and stay in touch with their remote employees, though, that helps keep offsite employees engaged and connected to their onsite teams.

Good People Resigning

A lot of young parents decide to leave the corporate workforce after having kids, wanting to spend more time at home, says Mobile Village. That’s where video calling technology comes in. Companies that use it to stay in touch with their employees from everywhere provide their teams with work-from-home opportunities. By allowing your best people to spend more time at home, you won’t have to worry about them resigning any time soon.

Slow Growth

It can be tough to expand your business if you’re stuck with systems that need costly upgrades and maintenance. Web-based solutions, though, are easy to scale, allowing you to pursue growth at low-cost.

Given all these, it’s not surprising that more and more are using video for business. If you find your company stalled by any of these challenges, no worries. You already know what to do.

About the author

Ben Davis

If hard hitting, factual news is what you are looking for, only Ben Davis has it.

Leave a Comment