Business

Tips for Laying Out an Optimal Retail Store

Optimal Retail Store
Written by Jimmy Rustling

INTRODUCTION

A successful retail layout project should make the retail location look more attractive and welcoming, while also increasing efficiency and comfort for employees. If you are giving your retail space a facelift, consider the following tips to help you give your location a leg up on the competition.

Ways to have a perfect store layout:

Use Light to Your Advantage

Lighting can create a particular mood and spotlight products you want to accentuate. Consider using low ambient light with track lights to point customers to featured merchandise. To create a relaxed atmosphere while complementing products, build lights into shelves and custom cabinets.

Find a Reliable Contractor

Getting a perfect layout that is best for your retail store, it’s crucial to hire a contractor who meets deadlines. Additionally, look for commercial construction contractors that are licensed, bonded, and insured. Do not be afraid to ask a contractor to meet with you before you make a final hiring decision. If a contractor does not arrive at a preliminary meeting on time, you may have a real clue about what working with him will be like.

Make a Great First Impression

First impressions are important, especially for retail stores. Aim for a look that intrigues and welcomes customers. To make your customers feel safe, create a layout that allows a visual scan of the entire store upon entrance. Further enhance the client experience with shelving units that are not too tall, aisle spaces that are comfortably wide and merchandise that is beautifully arranged logically.

Paint According to Your Goals

Different colors trigger different emotions. For example, the color orange makes most people feel cheerful. Paint your retail space in a color that will help you achieve your commercial goals. If you own a bakery, it would be wise to choose the color red, which is known to make individuals feel hungry. Green is a color that can trigger emotions such as growth, health, and hope–perfect for a location that promotes wellness or sells plants. The color blue promotes the feeling of love, tranquility, acceptance, and understanding–perfect for a retail store that sells spa products or gifts. Yellow is known to boost a customer’s memory and can help them feel joyful, smart and organized–ideal for a store that sells stationery products or organization solutions. Use colors to produce emotions that complement your product line.

Remodel to Enhance Your Brand

Retail space remodeling can be an intimidating process. However, as providers of Portland remodeling services, we here at Sitka Projects can say that retail owners who plan carefully achieve excellent remodeling results. Knowing your target audience and having a firm grasp on your goals for the customer experience are the first steps in making a mediocre retail space explode with life.

Choose a store layout that fits your business.

Most often than not grocery retail stores use grid layout that steers clients up and down aisles rows. A central grouping of displays is what a loop layout has, which has a circular or square pathway. One major advantage of the free-flowing design is that it gives merchants diverse opportunities to sufficient buying because customers can move with ease around the store.

Minimize counters

There some store counters that separate the store owners from or the desk clerk from the customer but this system is very bad for the layout of a retail store because it creates an Us vs Them mentality and sends a wrong idea to the customers. If a counter is meant for paper work alone, it is important for the company to keep the desk at a low size.

Maintain good visibility

Visibility of products is essential to the retail business therefore while considering retail store layout the firm store ensure the shelves are low enough to enable good visibility.

Create a sensational entrance

Even stunning in-store layouts fail to woo shoppers if the storefront has little curb appeal. Invest in an eye-catching entrance, strategically placing signage to entice customers inside. Make sure that at least a few products are visible to people who pass by the shop’s windows.

Finally, be sure that the retail store layout is attractive from all angles if multiple viewing angles are possible. This would be especially important in a window display that is also viewable from the store, or a display set in the middle of a showroom. Walk around the display, noticing the lighting, balance, and coloring from each angle. Make adjustments as necessary, so that your retail store display is visually appealing from all angles.

About the author

Jimmy Rustling

Born at an early age, Jimmy Rustling has found solace and comfort knowing that his humble actions have made this multiverse a better place for every man, woman and child ever known to exist. Dr. Jimmy Rustling has won many awards for excellence in writing including fourteen Peabody awards and a handful of Pulitzer Prizes. When Jimmies are not being Rustled the kind Dr. enjoys being an amazing husband to his beautiful, soulmate; Anastasia, a Russian mail order bride of almost 2 months. Dr. Rustling also spends 12-15 hours each day teaching their adopted 8-year-old Syrian refugee daughter how to read and write.

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