Are you an entrepreneur or a small business owner? Then you probably know how important establishing an online presence is.
With virtually no budget for large scale marketing campaign, limited time, manpower and financial resources, accomplishing this isn’t as easy as it seems. Anybody can create a website nowadays. The trick is to create one that will be able to project your brand’s image the right way and – most importantly – generate revenue.
In theory, it’s a pretty straightforward process. In practice, however, there’s no foolproof formula or an universal solution to the problem of creating websites that convert.
But fret not, we’ve got a few tips and tricks up our sleeve that will help set you on the right path.
The first thing you need to keep in mind is that all conversions begin with a solid, sturdy website. To make the process of setting up your own faster and easier, we suggest you use a reliable and trustworthy website builder. Our recommendation is SITE123 – a free website builder whose intuitive interface and ready made styles make it perfect for small businesses.
Once you’ve created a website on such a platform, all of the subsequent tweaks and adjustments to the design are much easier to handle.
Here are 10 things you need to keep in mind if you want to create a website that generates conversions:
1.Tell your visitors what sets you apart
The second a visitor lands on your page, he should be able to tell what makes you stand out from all of the other businesses in the industry.
Use a website layout that has an eye catching header right on the home page, and use it to convey your brand’s message and objective. Add your logo, slogan, an enticing image or a thought provoking question and you’re good to go!
2.Use well-known layouts
Leave experimenting with different designs and futuristic layouts for some other time, and make sure your website’s arranged in a well-known, predictable fashion.
Mind you, predictable does not equal boring here. A predictable layout means your visitors will automatically know where to look for something, minimizing the amount on necessary steps in between.
3.Make it easy to navigate
Most visitors that land on your website are there with a goal in mind. Make it easier for them to find what they’re looking for by enabling easy, intuitive navigation from page to page.
Keep your main navigation bar on top of every page, and make sure it features the most visited pages on your website.
4.Make it easy for your visitors to contact you
An extension of the previous tip, enabling easy communication with your visitors is a must. Make sure your contact page is clearly visible and easy to reach from every part of your website.
Add a phone number, an email and a physical address, as well as a fuss-free contact form so your customers can have a direct line towards you.
5.Simplify the shopping process
If your website has an online store, it’s in your best interest to make the checkout process as smooth and uncomplicated as possible.
Apart from the usual payment safety, give your visitors the option to access your store and add an item to their cart in two or three steps.
6.Optimize your website for mobile use
With more than half of all internet traffic coming from mobile devices, shutting the door to mobile optimization means shutting the door to every other visitor that might come your way.
Using a responsive and reliable website builder such as SITE123 makes this process a lot easier, because the platform automatically optimizes your content for mobile devices. Do a quick checkup before you go live to make sure everything’s in line and working seamlessly.
7.Don’t be afraid of color
Now that you’ve got all the basics of functionality going, it’s time to focus on design.
Adding a splash of color to your website will make it more eye-catching and memorable. Use smaller splashes of color to accentuate certain points on your website and draw your visitor’s eyes to the conversion points – the subscribe form or the checkout button.
Color will also make your content look more modern and dynamic, staying embedded in your visitor’s memory for a while.
8.Showcase your brand with an interactive gallery
If a picture is worth more than a thousand words, imagine the message you could convey with a gallery rich with gorgeous images of your company and products.
Use the gallery as an extension of your copy, and create a visually appealing atmosphere that will help you increase conversion. People love being invested in a brand’s identity, and what better way to connect with them than via images?
9.Use negative space
Referring to all of the ‘unoccupied’ space surrounding elements on your website, negative space is a hugely underestimated conversion booster.
Nothing draws attention more to an object than a lack of content around it, so keep that in mind when deciding on the placement of your links and buttons.
10.Add videos and/or music
If you’re a musician or have a band, adding a music player and/or your music videos is a must. Your visitors will see your newest releases in a more personal surrounding, and be prompted to buy your tracks or tickets.
Using a video in your header or as a backdrop to your copy should also be on your to do list. Not only does it make your website look like more professional, but it will also keep your visitor’s attention and entice them to spend more time on your website.
Once you’ve gone over the basics of web design, this seemingly foreign and complicated process becomes less scary and more approachable.
Use these tips as a foundation, and your knowledge and passion for your business to create structure and content.