An Introduction to Using Basic Videos for Marketing

Written by Frank Kremer

 This year will see even more focus on different marketing channels from social media, through to email marketing, the marketing world is constantly evolving. With experts predicting that 2017 will see an increase in the numbers of businesses that turn to video for part of their marketing strategy, it is probably a good time to look at some of the fundamental aspects of video marketing. If it is an area that you have not delved into before because it seems too technical or you think you don’t have the right software or skills then think again. Video marketing can be used by anyone.

Did you know that YouTube is the second largest search engine after Google? Quite surprising for some but YouTube has become everybody’s go to place whether they are searching for a music video or a tutorial on how to fix a leaking tap. Video is a great way to get information quickly and in a more interesting format than a written instruction guide, for example. You can even find videos on YouTube that will show you how to make videos on YouTube. Yes you did read that correctly!

To create simple videos, you have everything you need within YouTube itself. As long as you have a webcam or smartphone to record a video, YouTube has some basic tools that will allow you to edit. The tools include clipping your videos, adding effects and adding sound/music. These tools are more than enough to help you get started with basic videos.

Recording yourself or somebody speaking (talking heads) is not the only way to create a video. If you’re looking to upload the video onto your website, you might want a very brief video from the CEO to introduce the business if you want it to have a personal connection with viewers. However, if you want to create a video that is all about your services or products then nobody will want to sit and listen to someone talking into a camera listing off a load of products.

What you will find is more effective and generally more professional looking is an animated video with moving typography that will engage viewers in a different way. You can create videos like this with a very basic Microsoft Powerpoint Presentation.

Perhaps you already have a presentation that lists all of your products and services or gives an overview of your business. This could work well as a video, providing you use good images and animations and timings that work well. Depending on which version of Microsoft Office you have, it can be as simple as going to: File > Save As Movie and your presentation will convert to a movie for you. Of course, you may need to play around with the timings and get up to speed with using animations to give your video a real edge, but as far as creating simple, free videos goes this does the job. If you are looking for some inspiration, take a look at these predicted video marketing trends for 2017.

If you’re looking to create videos on a budget there are definitely a lot of options out there. Equally, if you are looking to create a more professional video then take a look at iMovie for Mac or other alternatives.









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Frank Kremer

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