If you run an e-commerce store and you’re wondering why you’re not getting many customers through the door, it’s probably because your site isn’t very user-friendly. Investing in an excellent quality site is the difference in a store being a success or failure so it’s especially important you spend the time making sure the site is perfect for your potential customers to browse. Consider the following ways to ensure your website is more user-friendly for your customers.
1. Make Your Site Responsive
If your e-commerce store is already based on a CMS such as WordPress, you’ll likely already have a store that’s responsive. A responsive website ensures your customers have a user-friendly experience when they’re browsing on other devices such as tablets and mobiles. If your store isn’t responsive, you’ll find customers will quickly turn the other way and purchase products from your competitors instead, so it’s always a step worth investing in.
2. Ensure Page Speeds Are Quick to Load
No one wants to land on a website that offers slow page loading times. If you want to increase the speed of your website pay special attention to the points below:
- Use plugins to help speed up page loading times.
- Scan for any possible website viruses.
- Hire a programmer to reduce website code.
- User a better hosting provider that uses better hardware and promises a faster experience.
There is so much you can do for your website to ensure page loading times are quick. Even if you can speed up your website by split seconds, it could be the difference in landing customers or not.
3. Make Sure Products are Easy to Find
Sometimes, the most user-friendly e-commerce stores are the ones that offer a simple navigational experience. If you can come up with ways for your customers to easily get to the products they need, you’ll find your business will benefit from more customers. The last thing customers want from browsing a site is to be bombarded with advertisements or have no obvious way of getting to the products they need. Make sure you provide a simple search function so they can easily get to where they need to be.
4. Provide the Right Information in Detail
The last thing customers want to do is pick up the phone just to get more information about a specific product, so make sure you always display the right information in detail. Not only will this save customers time but it’ll also make your business more efficient because you’re not having to provide support when you don’t need to. If you’re looking for other ways to make your business more efficient, you could look to invest in a business administration degree to give you more knowledge in the field. Not only will you be able to take advantage of MBA career opportunities if your business fails, but you’ll find an MBA is a great investment to make your business a success.
You’ll be surprised by how many potential customers are put off if you can’t give them the browsing experience they require to find the products they want. Always make sure your website is fast and you’ve implemented ways to ensure the site is user-friendly, and you’ll find you have more customers to make your business a success.