No matter what niche your business belongs to, or whether it’s a product or a service, it’s almost impossible to market anything effectively without video. We’re living in the internet age, and the most popular channel of content consumption is video – which also makes it the biggest possible took for your business marketing.
Think about it, how many times do you open your Instagram or Facebook feed every day? How much of your screen time consists of getting sucked into videos? Add your YouTube and Netflix consumption and you’d realize how effective videos are at grabbing peoples’ attention. From a marketing standpoint, videos are essential for any business these days. Here are 5 reasons why:
Contents
1. Videos Increase Your Website Retention Rate
Audio and text only engage one sense each – i.e. hearing or sight respectively, whereas videos stimulate two senses at once – hearing and sight. That’s why videos are way better at maintaining audience retention than large walls of marketing text.
About 65% of visitors will watch around 75% of your videos – and that’s a way bigger percentage compared to the amount they’d read if it were all just text.
Videos help keep new visitors on the website. According to estimates, they can add about 2 minutes of extra retention time to your website on average – which could easily be the difference between winning or losing a potential customer.
2. Videos Boost Engagement
Did you know that viewers are 10 times more likely to engage with video ads as compared to social posts, blogs, or product descriptions?
Moreover, videos on Facebook Business pages also boost end user engagement by a whopping 33%.
3. Videos Showcase Your Brand’s Achievements
Videos are the perfect way to highight your company’s accomplishments. These can be on your website’s home page featuring client testimonials, any awards your business may have received, and certifications, etc.
This helps a lot in making the right first impression on your new visitors, which translates into a greater sense of trust and ultimately higher conversion rates.
4. Videos Display Your Products Properly
Why use an image of your gorgeous products when you can make a complete video covering all their angles? Top-class brands use short and snappy marketing videos to display some of the best features of their products. All you need to do is hire a Video Production Company Sydney to make an appealing ad, and even you’d be surprised at how good they make your product look!
5. The Human Brain Retains Video Information Better
Do you know that the human brain retains 80% of what it sees and only 20% of what it reads? That’s a crucial metric in the marketing realm, because the whole point of marketing a product is to make it known to the target audience, so what’s the point of that if they simply forget about it shortly after?
In fact, studies show that 90% of information transmitted to the brain is visual. Even you’d prefer watching a video about a product you’re interested in. So if you wouldn’t read a long article about something, don’t expect your target audience to do so either.
