Business Good experience Lifestyle

A Quick Guide to Learn How to Register a Business Name

Written by Jimmy Rustling

1. Ensure the Business Name is Unique

Before you register a business name, you need to ensure it’s not already registered by anyone else in your state.

Here are simple steps to determine the availability and uniqueness of your business name:

  • Perform a business name availability search
  • Conduct a domain name search
  • Look through federal trademark records
  • Conduct a quick web search

2. Determine Your Business Structure/Entity

Once you have ascertained that your business name is unique, the next step is to determine its structure.

Choosing a business structure is important because different entities have different benefits and name registration guidelines.

Here, you will need to choose from the following business entities:

  • Limited Liability Company(LLC)
  • Partnership
  • Sole Proprietorship
  • Corporation

You can read our comprehensive Inc. Authority review to understand how to form each of these business entities with a business formation service.

3. File a DBA or Assumed Business Name

Also known as a “fictitious name”, a “doing business as” or assumed name gives you more freedom over what you can call your business.

This means that you can do business with a name that’s not your legal business name.

It’s a great idea if you intend to change your business name, as you won’t have to file an amendment to an already registered business name.

You can file a DBA with your secretary of state’s office or through your local county clerk’s office.

4. Trademark Your Business Name

You also need to trademark your business name to ensure it remains yours. Here, you can register for a state trademark and a national trademark.

This is especially important if you plan to conduct business nationwide and you wish to prevent anyone from using your business name, logo, and other collateral associated with it.

If you wish to register for a national trademark, you can do it via the United States Patent and Trademark Office.

Once you trademark your business, you can also register a domain name so that you can create a website to take your business online.

But there’s a lot more that goes into registering your business name. To learn all about it, check out this infographic by GovDocFiling below.


How to Register a Business Name: A Step-By-Step Guide

Infographic via:


Author Bio:

Brett Shapiro is a co-owner of GovDocFiling. He had an entrepreneurial spirit since he was young. He started GovDocFiling, a simple resource center that takes care of the mundane, yet critical, formation documentation for any new business entity.


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About the author

Jimmy Rustling

Born at an early age, Jimmy Rustling has found solace and comfort knowing that his humble actions have made this multiverse a better place for every man, woman and child ever known to exist. Dr. Jimmy Rustling has won many awards for excellence in writing including fourteen Peabody awards and a handful of Pulitzer Prizes. When Jimmies are not being Rustled the kind Dr. enjoys being an amazing husband to his beautiful, soulmate; Anastasia, a Russian mail order bride of almost 2 months. Dr. Rustling also spends 12-15 hours each day teaching their adopted 8-year-old Syrian refugee daughter how to read and write.