Branded folders can bring marketing benefits to your business, whether it is a startup or seasoned business. They are commonly given to conference attendees or people at the events. However, they can also be used by office workers to hold and carry files. This is a great opportunity to expose your brand to as many people as possible, especially if the folders are useful and look attractive.
So, how can you ensure that you design compelling branded folders that will have a positive impact on your business? Here is a guide to follow.
Contents
Design Attractive and Useful Branded Folders
The most important point is to design branded folders that will give potential users a reason to use them. Therefore, embark on an attractive and useful design.
Focus on the folder size and shape, depending on the targeted use. Most folders are used to hold a couple of paper documents and perhaps a pen. Ensure that it can accommodate A4 sized documents, which are most common.
You can also choose a color that resonates with your brand. Alternatively, choose neutral and common colors, such as black or dark blue. However, the company logo and name should be in their original colors at all times. You can also include other text, such as a business slogan and contact information.
Seek the Help of a Professional
Once you have a design in mind, you can finish the branded folders with the help of a professional. These experts not only help to actualize the design but can also give you the best ideas to use these branded items to your advantage.
Make sure that the professional uses high-quality materials to make branded folders so that they are used for a long time by the users. This will increase the exposure of your brand to potential customers.
Make Enough Branded Folders
If you want to have a competitive advantage while using branded folders, you should make enough folders to give to all targeted customers. The best thing is that these folders are not as expensive, especially if you choose paper or recycled materials.
If you target corporate users, you can try artificial leather materials and ensure that the branded folders are high-quality enough to give to your target audience.
Distribute the Branded Folders Well
You need to distribute the branded folders to the right audience from the onset. It is essential that you have the right timing, such as giving them out during conferences, exhibitions, school competitions, and the like.
Distribution of branded folders should be consistent so that more people get a chance to see your brand and trigger interest in them to look at it.
Therefore, you need to have a plan on how to make new branded folders and keep distributing them for a more positive impact on your marketing strategies.
Conclusion
Now that you know how to use branded folders to market a business, it is time to make it to use. The most important thing is to design attractive and useful branded folders, then print them with your business logo and name before distributing them to the right users. This will definitely take your business to the next level.
