Now that you have decided to register your new business, things are looking good for you right now. However, you may want to consider moving a great portion of your business online because this is where customers are currently browsing and shopping using their various digital devices. E-commerce has grown dramatically over the past two years and it is likely that it will continue on from many years yet. It doesn’t mean that you don’t have to do this in your actual store but it would be remiss of you in your business duties to not have an online presence.
Once you get the company registration in Australia completed and out of the way, you can start to make plans for the online side of things. The Internet has changed the business landscape for the better and so if you are a little bit reluctant to move the vast majority of your business online then maybe the following benefits of doing so can help to alleviate your fears.
- You will save money – There is no doubt that running an online business is significantly cheaper than a brick and mortar store because there will not be any rent to pay for your virtual store and this is money saved. Your overheads are minimal and if you set your online business up properly, the customer will just be able to order on your website and the order will go directly to your supplier. The item will be shipped out and so this takes away all of the costs involved selling something in the normal brick and mortar store.
- Open 24 hours & seven days a week – When you shut the doors of your actual store, you were closed for the evening and weekend and so you cannot conduct any more business. An online business is completely different and while you are sleeping in your bed, your online business is generating new business all the time.
- A wider customer base – Your brick and mortar store kind of restricts you to customers within your local area and maybe a little further afield. No such restrictions apply when you have an online business and you can reach out to sell to customers on the other side of the world. This means that you can literally sell to thousands of different people every single day and this will result in significant increases in your profits.
Having an online presence allows your customers easier access to what it is that you are selling and so your products and services are readily available to them 24 hours a day. You can provide them with all of the information that they need to make an informed decision before they make a purchase. The above benefits are just a few of the many benefits that are currently available when you have an online business and there are numerous more. You need to take advantage of this opportunity to draw in more customers and to make a lot more money.