With 4.62 billion social media users worldwide, chances are that your target market is spending a large number of hours online. As a business, it is therefore imperative that you conceptualize and develop a winning social media strategy to reach out and connect with your potential audience.
However, considering that markets tend to saturate pretty quickly owing to the development of rapid communication channels and advances in technology, you need to aim for innovative ways to differentiate not only your product or service from competitors but also to revitalize your social media brand presence and perception.
To help you get started, we highlight some of the most important steps to increase your social media followers and set your company up for success.
Join the Right Platforms
First things first, you need to analyze the demographics of your target market, which may include indicators such as age, gender, ethnicity, or others. This will allow you to better understand your market and identify them according to their attributes as consumers.
Once you have this information, you can assess which social media platforms will yield the most benefit per dollar spent. For instance, if you feel Tik Tok is the ideal platform for your business and are wondering how to get followers on Tik Tok, you may want to create a challenge that appeals to your demographic base and use the right hashtags to promote participation and engagement.
Similarly, other important social media platforms include Facebook, Instagram, Twitter, YouTube, and LinkedIn. Generally, it is better to have a strong presence across platforms to maximize the gains from social media marketing.
Create a Unique Social Media Presence
The next step is to ensure that you carefully curate a social media presence that resonates with your brand ethos and values. Authenticity is a powerful way to connect and gain followers while retaining existing ones.
For instance, if your brand is positioned toward sustainable sourcing practices, you may want to promote your collaboration with similar companies, organizations, advocates, or celebrities. It is important to avoid replicating what your competitors are doing and instead, focus on building a strong brand identity.
Share the Right Content
One of the most important reasons your followers connect with your business on social media is because they enjoy the content you share. This means that you need to be consistently thinking of ways to post exciting and engaging content that will gain likes, shares, and comments.
Some great ways include posting easy-to-consume infographics containing relevant data or statistics about your company or sector, your recent campaigns or partnerships, celebrities or famous people using your product or service, or even your company’s position on sensitive issues.
Engage With Your Followers
It is critical to maintain engagement with your followers by replying to their comments and queries, and even sharing their content if you were tagged in them. You may also want to promote campaigns that invite your followers to tag you so that you can share them on your feed or stories. All of this can enable two-way conversations and allow your social media platform to be more than just a hub for advertising your business.
Similarly, it is vital to collaborate with influencers who can potentially expand your follower count. This has recently become a key digital marketing strategy since it not only increases your brand’s reach and attracts new followers, but also improves conversion rates among people who trust those influencers.
Make Use of Data
Any kind of social media strategy would be incomplete without your marketing team keeping regular tabs to assess how they are performing. It is integral to keep track of this data to gain insights into what methods and strategies are giving you the most bang for your buck.
While many platforms may already have their own tools to help you analyze reach and engagement, it is also worth looking into specialist tools such as Sprout Social, Hootsuite, and others. These tools can help you make data-driven decisions so that you can invest in those social media marketing avenues that bring in the most ROI.
While the above-mentioned strategies are an excellent way to help you get started, it is important to remember that you will need to tailor your strategies per your company’s needs and challenges. Gaining more social media followers is a process that requires paying constant attention to your audiences’ preferences in order to better anticipate and fulfill them.
As long as you stay true to your brand, are transparent in your communication, and provide unparalleled customer service alongside superior products and/or services, you can surely expect your business to thrive.