Business Good experience


Written by Jimmy Rustling

Videos are produced in various ways ranging from smartphones equipped with good cameras to major Hollywood movies. The production of any video by an organization in media, entertainment, education, or PR would require production software. The process of video production requires three stages that are necessary for thorough video production. The process also varies depending on the style, content timeline, effort, and budget of the video production.

Here are some factors to consider in video production:

  • Dependability: does the time and place must work for all crew members. Identifying every detail is crucial and must be done logically.
  • Predictable Timeline: video production takes time. For anything more than an iPhone video, it takes hard work and professionalism. The planning and editing must be mapped out and acted on.
  • Accurate Pricing: speaking of pricing, most production rates are based on time. The more time required to plan, shoot, and edit the video, the more it costs.

The three stages of producing a video include Pre-production (for planning and coordination), Production (the capturing and recording of the video content), and Post-Production (refinement and edition of every content to prepare and create the final video).


This is the first step in the video production process. It involves all the research, problem-solving, planning, and organization necessary for the success of the video project. The pre-production process includes: mapping out the video strategy and timeline, writing the script for the video, recruitment, and audition of talents and characters, getting and setting up the equipment and gadgets, and finding a location for shooting the video. It also involves content creation, content reviews, storyboarding, and pre-production meetings


It is at this stage that the action comes to life literarily. This is the stage where the gadgets and equipment are set up and actively record the footage of all the acts, demonstrations, events or interviews in real-time. The activities done at this stage depend on the kind of video project. It could be a movie, skit, a video interview, television commercial, or news broadcast.

The crew handling the equipment, props, and costumes pay attention to angles, lighting, location, aesthetics, and graphics to make the video very appealing and excellent.


This is the third and final stage of the video production done after the video has been. It is a process that is usually outsourced to a company that specializes in the operations. The video is taken to a studio for evaluation, refinement, and correction.

It is done in a studio with video editing software dedicated to post-production. The team involved in post-production ensure that the whole video was recorded as intended and planned. They also add the visual effects, sound effects, CGI (Computer Generated Imagery), colors, audio enhancements, graphics design, sound design, and any other editing meant to ensure that the video is ready and complete for distribution.


In conclusion, videos are created every day for entertainment, education, or news broadcast. The processes of the three stages take time and are can be quite tough and rigorous to ensure that a video of outstanding quality is produced. The entire efforts to produce the video are a combination of grit, excellence, and a passionate desire for constant improvement. And this is what Alpha Omega Video embodies.

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About the author

Jimmy Rustling

Born at an early age, Jimmy Rustling has found solace and comfort knowing that his humble actions have made this multiverse a better place for every man, woman and child ever known to exist. Dr. Jimmy Rustling has won many awards for excellence in writing including fourteen Peabody awards and a handful of Pulitzer Prizes. When Jimmies are not being Rustled the kind Dr. enjoys being an amazing husband to his beautiful, soulmate; Anastasia, a Russian mail order bride of almost 2 months. Dr. Rustling also spends 12-15 hours each day teaching their adopted 8-year-old Syrian refugee daughter how to read and write.