Finance Gaming

Why India Could Be the Next iGaming Superpower

Written by Jimmy Rustling

Since the economic liberalization of the 1990s, investors have frothed at the mouth at the opportunity to invest and profit off of India’s vast population. More recently, there has been a slow global trend toward the liberalization of iGaming as well. Though iGaming remains illegal in the majority of Indian states, the stunning legalization of the pastime in Meghalaya has entrepreneurs wondering whether this is the beginning of some big trend, one that much resembles the United States, which also legislates gambling on a state level. 

With its massive population, soon set to become the largest in the world, a huge potential workforce, and a traditional love for card games, some people are hypothesizing as to whether India could become the world’s iGaming heavyweight. We investigate that in this breakdown.

Demographics and Digital Penetration

India’s demographic profile is one of its strongest assets in the push toward becoming an iGaming superpower. With over 1.4 billion people, more than half of whom are under the age of 30, the country offers a massive, tech-savvy consumer base giddy for digital entertainment. 

Smartphone spread

Internet access in India has expanded at a staggering pace over the last decade. According to industry estimates, over 850 million Indians are now online, making it the second-largest internet market globally after China. Access is no longer restricted to urban elites – rural areas are increasingly coming online thanks to affordable smartphones and inexpensive data plans. 

5G

The ongoing 5G rollout promises to enhance this environment even further. Low-latency, high-speed connectivity will make seamless real-time gaming, in-play betting, and immersive casino experiences not just possible – but mainstream. 

Digital transactions

The Indian consumer has also become increasingly comfortable with digital transactions. Unified Payments Interface (UPI) and mobile wallets like Paytm, PhonePe, and Google Pay have normalized microtransactions and real-time payments, creating the infrastructure necessary for seamless iGaming participation. 

From a market perspective, the scale of this opportunity is staggering. Even conservative estimates suggest that if just 10% of India’s smartphone users became regular iGaming participants, that would represent a base larger than the entire population of most developed countries. 

iGaming-Friendly Culture

There are a lot of regions in the world where gambling has a strong social stigma on it. That includes Western cultures, East Asian Buddhist cultures, and the religion of Islam which expressly forbids it. India, meanwhile, has a more laid-back attitude, viewing gambling as a competition of skill. Many embrace it as a mental competition and thus a legitimate form of gambling. 

Some of the big games there are:

  • Andar Bahar
  • Aviator India
  • Rummy
  • Teen Patti
  • Satta (a form of number-based betting)

Indians have played these games for generations, in particular at such festivals as Diwali. When the iGaming revolution started taking shape, of course, these Indian games took on a digital life of their own, and now they dominate gaming charts there. 

Cricket Mania

One thing that demands a mention is India’s obsession for cricket. Most important in India in terms of eyeball viewership and revenue generated is the IPL, which is quite a new league and the first such popular cricket league, founded in 2007. 

This dramatic development materialized when the much longer cricket match formats were shortened into games around the same length as Major League Baseball games and then played in a similar type of regular season format. What’s notable is how these platforms have helped normalize real-money involvement in digital competition, paving the way for broader iGaming adoption.

Fantasy Sports

The rise of fantasy sports in India began around the mid-2010s. Apps allow users to create virtual teams based on real-world players and earn points along with cash prizes. Fantasy sports platforms in India have reportedly surpassed 150 million registered users. The fantasy format has since expanded beyond cricket to include football, kabaddi, basketball, and even stock market simulators.

Regulatory Prospects

As often is the case in the iGaming world, there are a lot of grey areas, in terms of what is legal, what is not, and what iGaming operators are and aren’t required to do. This is always made difficult in countries with state regulation, like the United States and Argentina.

Some states, such as Sikkim and Nagaland, have moved forward with licensing frameworks that permit online games of skill under regulated environments. Others – like Tamil Nadu, Telangana, and Andhra Pradesh – have banned many forms of online gaming altogether, often lumping skill-based games with games of chance. In contrast, states like Maharashtra, Delhi, and Karnataka operate in a legal limbo, where no specific prohibitions exist but no clear permissions are granted either. This lack of uniformity creates uncertainty for operators, investors, and players alike.

Skill vs Chance Debate

A key point of contention in India’s gaming laws is the distinction between games of skill and games of chance. Indian courts have repeatedly upheld that games of skill – such as rummy and certain formats of fantasy sports – do not constitute gambling and can be legally offered for real money..

Being out in limbo can be aggravating and risky. On the other hand, there is opportunity to be seized. Those that stick to just skill-based games could find themselves shielded from getting shut down. Further down the road though, there will be all kinds of new genres popping up that could blur the lines between skill and chance. This could force the government’s hand to make a big national decision.

The Push Toward Central Regulation

Many have promoted passing national legislation on iGaming in the country to dispel the hazy patchwork of state legislation. This could definitely be a game changer, and it would follow in line with this same global trend that has happened in many countries, notably recently in Brazil, Germany, and the Netherlands. 

If the government were to regulate one way or the other, it would provide legal certainty and could attract foreign direct investment in addition to giving the government massive tax revenue, which is what jolted Meghalaya to legalize it there, along with the ability to mitigate gambling’s social ills rather than letting it linger in the shadows. As more Indian states realize the economic benefits of regulated iGaming – job creation, tax income, and tourism – the political appetite for reform may accelerate.

Eyes Set on India Worldwide

India’s fantasy sports and skill-based gaming startups have already demonstrated the potential for rapid growth and high user engagement. Companies like Dream11, Mobile Premier League (MPL), and Games24x7 have attracted funding rounds in the hundreds of millions. Dream11, in particular, became India’s first gaming unicorn and has consistently drawn attention for its user base and revenue scale.

The global iGaming industry has taken note. Major international operators, especially those from Europe, are now actively exploring partnerships, joint ventures, and M&A opportunities in India. They understand that the country’s long-term value far exceeds many of the saturated and highly regulated Western markets.

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About the author

Jimmy Rustling

Born at an early age, Jimmy Rustling has found solace and comfort knowing that his humble actions have made this multiverse a better place for every man, woman and child ever known to exist. Dr. Jimmy Rustling has won many awards for excellence in writing including fourteen Peabody awards and a handful of Pulitzer Prizes. When Jimmies are not being Rustled the kind Dr. enjoys being an amazing husband to his beautiful, soulmate; Anastasia, a Russian mail order bride of almost 2 months. Dr. Rustling also spends 12-15 hours each day teaching their adopted 8-year-old Syrian refugee daughter how to read and write.