When you own a small business, you want to take every opportunity you get to make customers aware of your products and services. But with so much competition and the internet making things even more complicated, it’s easy to get lost in the noise.
Standing out from the crowd now means using unique marketing approaches that make people pay attention when they’d otherwise look the other way. Here, we’re exploring a specific technique that some small businesses are already using effectively for clever marketing: using custom car air fresheners for brand awareness.
Why do Custom Car Air Fresheners Work Well For Brand Awareness?
It’s easy to see the appeal of custom car air fresheners both for the business and the customer.
From your own perspective as a business owner, these are affordable, small marketing devices that won’t blow your budget. From your customer’s perspective, they’re a practical item that people actually use, which means your little advertisement is likely to stay in view for weeks or months, unlike other promo items.
Custom branded car air fresheners are a subtle way to maintain constant brand presence every time someone gets in the driver’s seat. You’re reminding the driver that you exist, as well as anyone who walks or drives by and sees your logo through the windscreen.
Creative Ways Small Businesses Are Designing Personalized Car Air Fresheners
Who said branding had to be boring? Actually, you’ll stand out and capture attention far better if you look beyond the generic “logo on a white background” design. There are a few different ways that small businesses are getting creative with personalized car air fresheners:
- Using logos or slogans in fun ways. You can get your logo printed in any shape, on a bold background, so there’s no need to be bland here.
- Creating themed scents tied to the business. For instance, a bakery might choose vanilla, or a laundrette could use a “fresh laundry” smell.
- Using real images for effect. For instance, a dog groomer might get a selection of the best car dog fresheners made by a site like Make My Freshener, so they’re promoting their business with dogs’ head-shaped fresheners in their customers’ cars.
- Using humor to make them stand out. Marketing with a funny, well-known meme is a great way to stand out, for example.
How to Distribute Your Custom Air Fresheners Effectively
So, you’re set on the design—now how do you get your car air fresheners in front of the right audience? You have a few different options here.
First, if you want to reward your existing customers and encourage them to do a bit of free brand promotion for you, you could include your air fresheners in your product packaging for any online orders that are made.
To attract new customers, or at least turn strangers to your business into brand reps, you could also give personalized car air fresheners away at events and trade shows. People will probably appreciate something a bit different from the usual pen or notebook offering.
There are plenty of ways to market your business with custom car fresheners—just make sure you order yours from a reputable brand that sells high-quality air fresheners, so yours stand out for the right reasons.
