Success in both interior design and sales stems from more than technical know-how—it’s rooted in the ability to understand people, communicate effectively, and deliver meaningful results. These two seemingly different disciplines share overlapping principles: empathy, customization, and strategic thinking.
Whether it’s transforming a space or closing a deal, Erika Mackinnon knows the process involves listening deeply, guiding with expertise, and crafting solutions that reflect the client’s unique needs. Each interaction becomes an opportunity to build trust, deliver value, and create something enduring.
At the heart of it all is a commitment to intentionality—approaching each project with care, clarity, and a genuine desire to exceed expectations.
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Bridging Interior Design and Sales Strategy
Interior design and sales may seem unrelated, but they share a common foundation—understanding people and crafting solutions that meet their specific needs. In both fields, success often comes down to how well you can interpret a client’s vision and turn it into something tangible and effective.
In sales, just like in design, Mackinnon relies on observation and intuition to align with what a client wants—even if they can’t clearly articulate it. Choosing the right layout of a room or the right proposal for a client requires the same attention to detail and adaptability. Both disciplines involve careful planning, creative thinking, and a strong focus on outcomes. Even the tools may differ, but the mindset behind them remains the same.
Discovery Through Listening
Whether designing a space or crafting a sales pitch, everything starts with listening. It’s not just about hearing words—it’s about picking up on tone, energy, and what’s left unsaid. I’ve learned that the most valuable insights often come from subtle cues during a conversation.
In both roles, asking thoughtful questions sets the foundation for success. When a client walks into a showroom or sits down for a consultation, Mackinnon wants to understand their goals, pain points, and preferences. It’s not about pushing a product or a style—it’s about uncovering what matters and shaping the experience around that. This level of understanding is what transforms a standard pitch or design into something unforgettable.
Guiding the Process with Expertise
Clients often come with a vision, but they rely on us to translate that into something that works. Whether it’s choosing the right materials for a living room or building a proposal that moves the needle, Mackinnon sees her role as a guide—someone who brings clarity and direction to the process.
There are moments when a client’s initial ideas need a bit of refining. In those cases, Mackinnon balances their preferences with what she knows will deliver results. It’s never about overriding their input, but rather elevating it through experience and strategic thinking. The trust built during this process is often what leads to deeper collaboration and successful outcomes.
Customization That Reflects Personality and Purpose
No two clients are the same, and the approach should never be one-size-fits-all. In both design and sales, Mackinnon focuses on creating something that feels personal and purposeful. Whether it’s selecting materials that match a client’s lifestyle or tailoring a service pitch that speaks their language, the goal is to reflect who they are and what they need.
I’ve worked with clients who prefer bold, modern aesthetics and others who lean toward something more understated. The challenge lies in adapting her approach to match their energy without losing clarity or impact. That same flexibility applies when presenting a solution in a sales setting—what resonates with one client might completely miss the mark with another. It’s about reading the room and adjusting accordingly. When done right, the result is both functional and emotionally resonant.
Building with Intention
Behind every successful outcome is a process built on purpose. Mackinnon doesn’t believe in rushing through steps just to check boxes. Whether it’s mapping out a room layout or designing a sales journey, she takes time to understand the full picture before making a move.
Intentionality creates trust. When clients see that there’s thought behind every decision, they’re more likely to engage, invest, and stay committed. It turns a transaction into a partnership, and that’s where long-term value really begins. Even small decisions—like the placement of a chair or the phrasing of a proposal—can have a lasting impact when guided by clear intent.
Delivering Results and Long-Term Value
There’s a certain satisfaction that comes with seeing a vision realized—be it a redesigned office space or a closed deal that solves a real problem. The finish line isn’t just about results; it’s about how smoothly and professionally everything came together.
Mackinnon stays connected with clients even after the work is done. Maintaining that relationship helps ensure they continue to feel supported and valued. It’s not just about getting the win—it’s about making sure it lasts. This ongoing connection often leads to repeat business, referrals, and a reputation that speaks louder than any marketing campaign.
