Looking to boost income by promoting products on Facebook (FB)? Affiliate marketing (AM) can help you bring traffic to your Facebook page and external websites. In short, you share a partner link for a product on Facebook and earn a commission whenever someone clicks this link and makes a purchase.
To succeed, you must attract an audience interested in your promotion. Let’s consider a simple guide to get started.
Contents
Select your niche
Determine your audience segment and the area of interest you would like to promote. Focus on providing the product’s value and building trust with followers.
Create a FB Account
It can be a business page or group. Fill in all the necessary sections. Use the appropriate profile picture that will match your offers.
Involve target audience
First things first, you need to build a relationship with followers. No one will be interested in your product if your posts are just promotional rather than informative and engaging.
Start with organic promotion. Post appropriate content. Use photos and videos with current tips or recommendations. Followers can share, like, and comment on them. The more useful content your audience sees without being overwhelmed by advertisements, the better.
Invest in ads
Facebook’s interface has millions of active users. You need just a few minutes to create an ad campaign targeting exactly your audience (interests, demographics, and user activity on the platform).
Paid ads in your FB partner campaigns can be applied in the following ways:
- Link your FB posts directly to affiliate offers;
- Direct traffic from FB to products on your website for a specific partner program;
- Boost the involvement of the followers with your content.
Keep in mind that you are not allowed to advertise partner links on FB straightforwardly — send traffic to a blog post with partner links instead.
Note that the information you add must include a partner income transparency note, according to the FTC.
Affiliate marketing networks
To build an effective business strategy, you can use paid ads and big partner marketing networks like Amazon and ClickBank.
Amazon
The global marketplace prohibits affiliates from promoting FB posts that include affiliate links. Another way is to write a blog post with affiliate links, use promotions on your FB page, or bring organic traffic to their offers. But commission rates aren’t so high there.
ClickBank (CB)
Publishing links to this retailer is not directly prohibited either. Create valuable information for your post or landing page with ClickBank links. Then use a paid ad to direct traffic to this publishing on your platform. CB provides commissions of up to 75%.
For using multiple accounts on FB securely, an anti-detect browser is the best option. It allows you to create separate virtual profiles for each page. For added security, combine it with proxies. You can read more on the Octobrowser blog.
AM is one of the most powerful tools to earn income on Facebook. Build your business account step by step: give your audience what they want, don’t try to break Facebook’s rules, and balance properly between organic involvement and paid ads.
