Flyers are an excellent way for your local business to be noticed. They are inexpensive yet effective in getting people’s attention in a competitive marketplace. However, not all flyers work as intended. The objective should be to grab people’s attention long enough to read the flyer and act. This is not easy to achieve, but if you follow some techniques, your flyers will serve their purpose.
Engage readers with a focal point
Your flyer should have a focal point that readers will notice first. It should be unique and striking but still professional. The image is also important, so make sure it is clear, colourful and high quality. Pictures can create the mood and support your message, so it is ideal to use them as a focal point as well. They can draw viewers’ attention, so they will check out what else is written on your flyer.
Use the right colours and text
Apply colours consistent with your brand. It is best to use a colour scheme so that your flyer will be eye-catching rather than distracting. Use the right font size and style, so the text is legible. The first thing on your mind should be whether people can read the message easily or not. Two complementing fonts could be enough. Proper spacing is also important for the balance and polished look of your flyer.
Focus on your target audience
Identify your target audience before designing your flyer. This will help you decide on its overall look and tone. When you know the audience you want to reach, you can use specific words or images that will surely catch their attention.
Mention some benefits
You do not stop at just grabbing people’s attention. Engage them by rewarding them for their attention. People will ask what’s in it for them. This is a good starting point for your message. Tell them what makes you better than the others. Key words might include “save” and “free”. You can offer discounts or good deals by giving coupons.
Have engaging content
Make your flyer stand out by keeping your message brief. You need a catchy headline and straight to the point content because you only have seconds to keep your audience engaged. Too many images and too much text could be distracting. Use powerful words and action words and avoid using paragraphs. You can use bullet points that are easy to read. Do not forget to include a call to action that shows how they can interact with you.
An effective flyer is one that has the right combination of striking design, clear message and clean finish. Think about how you want the flyer to read if you were the reader. What offer is interesting for you? It is also important to print in high quality. No matter how good your text and design is, if the flyer is not printed well, it will not draw people’s attention. Quality paper with a glossy finish is excellent to create a good impression. You can choose from high quality printers Stockport offers, which can deliver the best output.