Starting out in real estate? Feels a bit like being the new kid at the world’s busiest high school, right? There are so many agents, so many listings, and it seems like the established folks snap up every hot lead before you can even blink. The upside? There’s real opportunity out there, even if your phone isn’t ringing off the hook yet. Let’s talk about a few simple, doable things that can get more people calling you—without making you feel like you’re faking it.
Don’t Be Shy: Make Connections Everywhere
People always say real estate is all about who you know, but that’s only part of it. Who knows you matters even more. Start with your circle. Tell your friends, family, your hairdresser, the barista who knows your coffee order—anyone you’re already chatting with. Mention what you do, not in a “I’m desperate for business” way, but just like, “Hey, I started helping people find homes.” Sometimes, someone’s friend-of-a-friend is moving, and suddenly, you’re their new go-to agent.
And here’s a little secret: open houses are gold. Not even for selling that particular house, but for meeting dozens of fresh faces in your neighborhood. Grab a clipboard (or, okay, your phone), collect quick info, and make a note if they’re actually looking to move soon or just there for the free cookies. Either way, they’re in your growing network now.
Show Off a Little, Online and In-Person
Even if you’re not a social media person, it’s worth posting about your life as an agent. Share photos from new listings, quick tips for buyers, or just the best coffee shops around town. People love little slices of “real” life. (Bonus: It’s less salesy and more like you’re just sharing what you enjoy.)
The Follow-Up: Just Keep It Human
So you met someone at an open house. Great! Now don’t let that spark fizzle out. Honestly, a simple, “Hey, it was nice meeting you at the Maple Street open house—let me know if I can help!” is all it takes to set you apart. And don’t go overboard with spammy emails; just regular, kind check-ins work wonders. At the end of the day, folks hire people they like and trust—not robots.
Find Your People, Not Everybody
You don’t actually want to work with everyone—just the people who vibe with you. Maybe you love helping first-time buyers, or you’re all about downtown lofts. Lean into what gets you excited and talk about it. Word gets around when you focus your energy. Before long, people will remember you as “the agent who really knows family-friendly spots” or “that condo expert.”
Team Up for the Win
Don’t be afraid to ask seasoned folks at a top real estate agency if you can shadow them or co-host a showing. Most are happy to help newcomers (as long as you’re respectful and eager to learn). You’ll pick up tips, meet more people, and get seen as someone “in the mix.”
Keep at It—It’s a Marathon, Not a Sprint
True story: It usually takes longer than you want to get momentum, but every little effort adds up. Keep reaching out, keep showing up, and soon those chilly early days will be a distant memory. The clients will come. And the best part? They’ll stick around because you earned their trust, one friendly chat at a time.
