As we move into 2022, businesses must be aware of the latest digital marketing trends. If you want to stay ahead of the competition, you need to know what techniques and strategies are working right now and which might work better for your business. Keep reading to learn about some of the top digital marketing trends for 2022.
Personalize Content for Your Audience
Finally, content strategy and marketing have come a long way in the past few years, and many things have changed. For example, in the past, brands and businesses would create a broad range of content to target pretty much everyone with the idea that more people mean more money.
However, with changes to search engines and consumer habits, creating hyper-specific content for your target audience is now more critical. This basically means that brands need to know who their audience is, and this is done by working with expert SEO companies like Figment Agency, who will then come up with the most suitable strategy to help you create content that is personalized for your audience.
Short, Informative Videos
One trend businesses and marketers need to begin paying more attention to is short, informative videos. Have you ever been scrolling through TikTok, for example, and seen how popular short DIY videos are? One of the main reasons it’s so popular is because it’s real, even if it’s slightly scripted, which is what the younger audience is looking for.
As a business, you can take advantage of this by putting your product or service on display, showing viewers how it can be used, and how to get the most out of it. This is a far better way of advertising your product than simply listing the benefits in a very scripted infomercial way.
Another digital marketing trend that marketers and businesses should jump on immediately would be YouTube advertising. What is YouTube advertising? It’s very similar to Google AdWords, except short ads are played right before a video begins and typically in the middle of a video.
What’s more is that big brands are yet to use YouTube advertising, or use it effectively, which means that your business or brand has a chance to get noticed. Remember that people watch YouTube for fun, so your ads should be fun too. Steer clear of anything containing too much information, and make the ad content organic to the platform.
Social Commerce and Reviews
With so many brands and businesses using social media, it’s no surprise that social media platforms have begun incorporating stores into outlets that sell the products or services of content creators. As a business or marketer, getting into these markets is a great way to capitalize on using social media platforms.
In addition, many brands aren’t aware of how many people search for products on social media platforms. Take YouTube, for example; many customers will first watch a review of a product or service or watch the product in action before actually buying it. Beat content creators to it – review your product or service or show how it works before others do.
Take Advantage of Storytelling
As mentioned above, many brands find success doing DIY videos on TikTok and other social media platforms because people love real content. A trend marketers should begin adopting is telling a story with your advertising.
These stories are examples of social proof; in other words, real-life examples of how your product or service has helped to improve someone’s life. For example, if you sell laptops, you could have a customer explain how much better their life has become now that they have a laptop.
Consumers are Now Taking the Initiative
One of the most critical trends businesses and brands should take note of is that consumers are the ones that are now taking the initiative. Traditional marketing posits that companies need to approach customers with the correct branding, with the right product or service, at the perfect time during the buying process.
However, these days, consumers are the ones that are approaching brands in their own time. This means that brands and businesses need to focus on having the right answers to the questions consumers are asking.