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The Importance Of User Experience For A Start-Up Business

As a business owner, there is a lot to consider, particularly when it comes to the reputation that you have with your customers. But with user experience at the forefront of your website creation, you can put your best foot forward and begin to give off the perfect public perception. In this article, we will be looking into why user experience is so important for a start-up business when organising your web design.

Makes Your Business Look Aesthetically Pleasing

When running a start-up, you want to make the best possible first impression for your business and user experience is no different. In order to capture audiences and keep the interaction with your business positive, it is important to focus on the user experience of your business. Not only does the content need to be well written, but the website needs to be easy to navigate as well as having a quick loading speed.

Ensures Ease Of Use

Using drop-down tabs is a great way of optimising user experience and ensuring ease of use without slowing down the loading speed of the site. With a simple integration as well as optimised images and just the right amount of content, this can help the site to look appealing to audiences and gradually increase session time. In addition to this, colours should be kept to just two or three in order to create the perfect design without being too distracting. The more professional that your business looks, the more likely you are to see people responding well and spending a longer amount of time on your site.

Improves Google SERP Ranking

Google SERP rankings can be influenced by a number of different variables, but site speed and overall user experience are arguably two of the biggest. By ensuring that your website perfectly reflects overall branding and look professional you are likely to entice customers. However, the more streamlined that the website is, the better the loading speed, allowing you to capture a majority of your target audience. With 53% of mobile users clicking off if the website takes more than 3 seconds to load it is important to ensure that your loading speed is quick as this could be losing you the majority of your business.

Saves Your Business Time And Money

Though it can be an expensive process to build a website that is perfect for your start-up business, this is important to get this implemented quickly as it saves your business time and money in the long term as it will need less fixing in the future. Though small changes will need to be made, in order to keep the content relevant and bring people to the website this will be stable enough to handle a significant amount of traffic, allowing your business to run smoothly.

Whether you are looking to fix a website that has loading issues, or you are just in the process of designing a website for your up and coming business, user experience can help to make this the biggest success without having to spend a small fortune. Where will you start?

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