Health and wellness are a highly profitable industry, and there are many ways to make a living in the field. You could work as a massage therapist, become a nurse practitioner or build custom fitness plans as a nutritionist and personal trainer. You may be interested in working independently as an entrepreneur. In that case, you’ll need to get creative with your marketing strategy. Business today is largely digital, which means the internet is your best way to attract potential clients or customers and build a strong reputation.
One thing health workers must be conscious of is the importance of trust and credibility in their field. Every business needs to have a degree of trust with its audience, but that applies even more strongly in wellness. People are likely turning to you to help them treat a problem or change their lives, so they need to see what you have to offer in a relatable context. Try any of these five tips to improve your marketing strategy and take your career to new heights.
Don’t Overlook the Trends
Use TikTok and Instagram to publish trending videos and Reels. These will help personalize your brand and connect with your audience on a more authentic level. While it’s important to maintain an air of professionalism, it’s equally important to make yourself approachable. TikTok and Instagram are built to help businesses adjust their current strategies and show a different side of themselves. If you’re a wellness coach or nutritionist, there are tons of ways you can offer tips and advice to your viewers in an entertaining way.
Expand Your Credentials
You may have some experience and education backing you up, but there’s always more to learn. The more you know, the more people you can reach and assist. Consider earning your certification as a nutritionist or returning to school for a graduate medical degree. You can cover the costs with a student loan from a private lender as you build your business on the side. Once you have more qualifications, you can optimize your business model to fully utilize your skill set.
Focus on Storytelling
People want more than just promotions thrown at them today. Business storytelling is an integral part of any modern marketing strategy; show your target audience who you really are, what your brand stands for and why your cause matters to you. This can be done through your social media content, YouTube videos, behind-the-scenes footage and even testimonials.
Set Up a Blog
Expand your content and reach by publishing knowledge driven articles on health and wellness. This also gives you more content to cross promote on social media through Reels, TikToks and Instagram posts. Blogging is another great way to boost passive income. You can become an affiliate or run ads on your site for products you endorse. Blogging also opens the doorway to have people sign up for your email list. Email marketing is still thriving in 2021, and you can use it to keep in contact with more consumers. Lead generation through email marketing is also a great way to refine your marketing funnel.
Collaborate With Other Professionals
Building a professional network will open the doorway for you to publish interesting collaborations for your audience. Live streams discussing relevant topics, videos and posts can all build a cohesive brand in a connected community. Collaborations also help expose your brand to an entire audience of new people. You’ll reach additional demographics who are more likely to interact because they’re seeing you through a channel they already trust.