It’s a fact that every business under the sun wants more customers. But do we want customers that buy and leave or those that buy and stick around with our brand for a good span of time?
Studies say that nearly 80% of a business’ future profits come from around 20% of its existing customers.
Clearly, keeping customers close is important, and one effective way of doing that is by turning them into brand advocates.
Now comes the question, how to do it?
Well, here are four tips to help you with that.
1. Nail The Art of Customer Service
For every product that you sell, your customers may have a number of reasons to get in touch with you. These reasons may be connected to troubleshooting and product failure as well.
And this is the change to earn the trust of your customers.
All you need to do is deliver a killer customer service to every customer. Basically, if you can satisfy the customer by resolving all their issues, your brand’s credibility will go up. Plus, the customers will start being more loyal to your brand.
Also, note that no one likes to wait. So, provide solutions at the earliest possible. Quicker you solve their problems, the better will be your brand’s reputation.
2. Allow Customers to Contact You Through Different Channels
Just as your customers, make sure your business is also present and active on all the popular social media channels.
This will allow your users to easily contact your business, making the overall customer service process easier for your brand as well.
Yes, a large number of companies have already employed the technique, and there’s no reason why you shouldn’t.
This way, you will also be able to solve more problems in less time. That means more satisfied customers. Hurray!
3. Reward Their Loyalty
If you have been a customer to a brand for a good amount of time, you might as well have received some loyalty rewards/points from them.
And this is a great idea for bringing your close customers closer.
Everyone likes free stuff, rewards, and anything that comes with generosity. If you want more brand advocates, you may have to offer them something special.
Maybe an early bird discount for your upcoming products. Or free samples/demos?
All of these can help your goal of turning customers into brand advocates.
4. Provide Customer Training
Another great way of turning your customers into brand advocates is by enabling them to use the highest potential of your products on their own.
Take it like this. If you don’t know how to use photoshop, you may never find it good for you.
And if you learn to use a few features and not beyond them, you may start thinking that photoshop is a fine tool, but not the best for you.
However, if you manage to learn the use of photoshop to its maximum potential, you may never feel the need for jumping to another tool. Plus, you may as well start recommending photoshop to your friends and colleagues.
That’s how you turn a customer into a brand advocate.
And thankfully, it’s not that difficult. By creating a comprehensive customer training program with qualified eLearning content, you can educate your customers, enabling them to enjoy the complete value of your product.
Every brand in the world wants to have customers that favour its products and stay loyal. However, the process of turning customers into brand advocates doesn’t happen on its own.
It requires an air-tight implementation of the right techniques and strategies.
In this post, we talked about four such tips that can help you achieve that. Hopefully, this was helpful.