Good experience Tech

Tips for Building an Efficient Social Media Management Team

Written by Jimmy Rustling

Social media has become an integral part of humanity. From kids to adults, everyone ensures their presence on social media. Companies are taking advantage of social media platforms to enhance their business. For this purpose, you need a social media management team to handle it professionally.

While building an efficient social media team, you need to look at a range of things. From budget to the size of the team, everything impacts the results. To keep your budget minimum, you can choose to use a free video maker instead of purchasing a premium version. Such decisions should be made upfront to reduce unnecessary trouble at a later stage. If you want to learn more about a free video maker, view more.

In this article, we will share some tips that will help you build an efficient social media team. More importantly, it will help you achieve your ultimate goals.

Understand Your Situation

First of all, you need to make a quick assessment of your situation. Many factors impact your decision regarding your social media team. Here are a few factors that you need to keep in mind while building a team.

1. Budget

When hiring a team or buying tools to manage social media, you need to know your budget. It will make sure that you don’t run out of money in the middle of a project. More importantly, it will help in setting your goals.

2. Resources

From software to hardware, you need a range of tools to run a successful social media campaign. Do you have automation software? Do you have written content or photographs to use in the campaign? Would you prefer to use a free video maker? With these resources, you can reduce the number of hiring. Hence, it is important to know that before you move to the next step.

3. Available Team

Probably, you already have some people who are helping with social media? Maybe some of them are capable of handling one of your accounts? Instead of hiring new staff, you can use the available workforce and use your budget wisely.

How Do You Want to Use Social Media – Set Goals

While building a team, it is important to have a clear goal in your mind. What do you want to achieve with social media campaigns? Goal setting helps in moving in the right direction.

Social media is not about marking only. Companies are using these platforms for public relations, customer service, etc. Depending on your business, you can set various goals. Here are a few of them.

  • Traffic
  • Revenue
  • Brand awareness
  • Lead generation
  • Hiring
  • Public relations
  • Customer service
  • Community building
  • Engagement

Hiring Social Media Team – Size

Mostly, people ask about the idea size of a social media team. However, there is no idea size at all. Some companies only have one person to manage social media while others hire hundreds of people to handle it. It depends on your budget and goals.

That’s why; we have asked you to decide about the budget and goals earlier. Once you have your goal in mind, you can decide about the size of your team. Here are some factors you need to keep in mind while deciding the team size.

  • Budget
  • Available resources
  • Goals

Required Social Media Skills

When you are finalizing your team, it is essential to consider the skills required in it. So, an efficient social media team should have the following skills.

Here it is important to mention that some companies hire one person with various skills to reduce the size of the team. On the other hand, large companies hire many people for each role.

Social Media Manager

Depending on the size of a team, social media managers handle a variety of tasks. Thus, in a small team, they make strategies, reply to comments, publish content, etc.

However, they are usually restricted to planning and monitoring the team in a large size company.

Community Manager

When you increase your presence on your social media, you get more messages, comments, etc. More inquiries require more answers. Moreover, you need a dedicated person to answer questions respectfully. Moreover, they organize live sessions.

Usually, the community manager is believed to be the face of the company on social media channels.


Social media websites allow you to run paid campaigns. An advertiser understands how different types of advertisements can increase engagement. Thus, they are open to experimenting with advertisements to produce better results.

Additionally, they look at the results of an advertising campaign to ensure maximum return on investment.

Content Creator

From writing content to photos, you need a lot of content to get attention on social media. Without a content creator, there is no chance to achieve your goals. Also, depending on their skills, they can even manage the designer’s work. Using a free video maker, they create videos as well.


As obvious with the name, the analyst studies results of social media efforts including conversations, click rate, traffic, and engagement. In some cases, they may analyze the revenue as well.

An analyst helps you set up a system to track the progress of your team.


Building a quality team requires a clear vision. Without eyeing your destination, it is difficult to build a team and get desired results. Firstly, you need to realize your goal. What do you want to achieve from social media?

Secondly, you must use your existing resources to minimize your budget. Find free-to-use software and get the most out of it. For instance, you can use a free video maker to enhance your video.

Finally, define the role of each individual carefully. While hiring your team, you must know your budget. It will help you decide how many people you want to hire. While hiring fewer people, you should go for multi-skill people. They will help you with more tasks.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

About the author

Jimmy Rustling

Born at an early age, Jimmy Rustling has found solace and comfort knowing that his humble actions have made this multiverse a better place for every man, woman and child ever known to exist. Dr. Jimmy Rustling has won many awards for excellence in writing including fourteen Peabody awards and a handful of Pulitzer Prizes. When Jimmies are not being Rustled the kind Dr. enjoys being an amazing husband to his beautiful, soulmate; Anastasia, a Russian mail order bride of almost 2 months. Dr. Rustling also spends 12-15 hours each day teaching their adopted 8-year-old Syrian refugee daughter how to read and write.