If you are running a business and want to build a strong presence on the digital platform, then you must know about Search Engine Optimization as without proper Search Engine Optimization you will never be able to get expected results from your online efforts.
Many people think that SEO is all about using keywords which will help you to push the rank of your website, but SEO is a very vast field in which various things need to be kept in mind. But if you have learned everything about SEO, then it doesn’t mean that you can continue using the same techniques every year as the search engines keep updating their algorithms and that’s why SEO trends keep on changing according to the changing algorithm. Every year, you have to keep an eye on the trending SEO techniques to push your ranking in the search engine results.
In this blog post, we will be looking at the four most important pillars of SEO so that you can know the basics of SEO and then build your knowledge upon it.
On-page
The most traditional and old school method of SEO includes the use of keywords and on-page SEO. But many people think that this first pillar of SEO in the form keywords and on-page SEO is all about putting keywords everywhere in the content, but that’s not true. You should appropriately use keywords to get expected results from it. Many people stuff their website content with various keywords, but in such cases, your site might be pushed behind in the race of ranking. Using keywords means writing according to the user.
Things like outbound link quality, on-page keywords, internal linking, page loading speed, use of keywords in h1, h2, h3, h4, alt tag, image description, URL should be kept in mind while doing on-page SEO for your website.
Off-page
If you know even a little bit about SEO, then you must be aware of the fact that links are directly proportional to page rank and page rank is directly equivalent to rankings. This is one of the most essential things which Google has taught us throughout these years. Building links on other platforms is what is known as off-page SEO, and it is very much crucial for improving the ranking of your website. But link building is not about quantity; it’s all about quality. If you practice link building in the wrong way, then your site might get penalized by Google. You should always check the spam score, DA-PA and of other platforms before planning to build link on them.
Index-ability
The third most important pillar of SEO is indexability. You should make it easy for search engines to find your content and index them seamlessly. To make indexing easier for search engine, you should use XML and user-sitemaps, submit your URL to every search engine, bring 301’s and 404’s in use. In addition to this, you should also focus on the use of the canonical tag, site structure, server uptime. A mix of all these practices will make it easy for search engines to index your content, and it will drastically improve your ranking. But since most of these practices are very technical, you should always hire an SEO company to manage sophisticated SEO practices as bad SEO affects your website in a terrible way.
User behavior
If you are looking for the latest trends in SEO and want to make SEO practice enjoyable, then you should inevitably focus on this fourth pillar of SEO as it is going to dominate the SEO world in the future. This fourth pillar is being used by most of the companies who are aware of ethical SEO practices but is not being focused much because of the large amount of data available and the period search engines have been using. Currently, it is not influencing search results according to the search engine algorithms, but you should keep an eye on it because it is going to be a big thing in the future.
So, if you will be able to focus on these four essential and latest pillars of SEO, then you will surely be able to improve the ranking of your website. But instead of making SEO a DIY project, you should hire a third-party SEO company which will take care of every angle of Search Engine Optimization.
