The World Wide Web is the search engines’ playground. You must abide by their rules to improve your online visibility, whether you run a service website, ecommerce store, or blog. Here are ways to improve blog SEO and drive more traffic to your content:
1. Target the humans
When SEO became a thing, there was a dramatic drop in content quality from bloggers, as all one needed to do was stuff their content with keywords. That, now, is a black hat SEO tactic that you can be penalized for. What Google wants is for you to write for your audience, not its algorithm. So, don’t waste your time writing for search engines; they have the same preferences as your audience. Instead, focus on creating content that is fit for human consumption.
2. Focus on the on-page basics
On-page optimization is thought to carry more weight than off-page SEO. The good thing about it is that it gives you more control over your ranking than off-page optimization. The negative side is that it involves technical aspects that you may not understand. If you are an SEO newbie, consider seeking an expert’s services to provide you with a place to start. Read more to find the best SEO companies.
3. Publish regularly
In one of their recent algorithm updates, Google started rewarding frequent publishing. And don’t get us wrong: merely putting up fresh content won’t put you ahead of better optimized older posts on the internet. Publishing frequently comes in handy as a complementary practice to other SEO practices. So, to outrank existing posts with your fresh content, you have to match them on conventional SEO aspects, at least. Of course, your domain age and authority will have an impact too.
4. Try guest blogging
In guest blogging, you publish under your name, and that sells you as a blogger. More importantly, it gives you a platform to incorporate backlinks that users can click into as they go through the guest post.
Guest blogging is perhaps the most influential off-page SEO tool. Consider connecting with bloggers within your niche and with more authority than yourself. When you get backlinks from related blogs, you expose yourself to users who already have an interest in your type of content.
5. Use SEO tools
Search engine optimization can be done manually, but this requires a lot of energy and focus. What’s more, you are likely to make mistakes, since the process involves many tiny elements. SEO tools help you handle repetitive tasks and free you up for what you do best: content creation.
Standard SEO tools include:
- Keyword research tools to help you minimize mistakes;
- Rank tracking tools, such as Searchmetrics and Advanced Web Ranking;
- On-page SEO tools, such as Screaming Frog and Yoast, for WordPress blogs; and
- Link building tools, such as Ahrefs and Majestic
Use the above tips to make your blog posts more SEO-friendly. Frequently feeding your blog with fresh, optimized content improves your reputation and slowly increases your domain authority. Consider hiring an SEO company for a more robust optimization strategy.