Finance Good experience Lifestyle

Dow Janes Becomes World’s Largest Personal Financial Education Company for Women+, by Women+

Written by Jimmy Rustling

Education company Dow Janes is named the international market leader among specialty personal finance organizations focusing on serving women+.

Less than five years since its inception, Dow Janes is the world’s largest personal finance company for women+, by women+. Its founders established the business in 2019, committing themselves to closing the financial gender gap. Fast-forward to today, and the firm now represents the leading personal finance education company for women+ anywhere in the world.

“We established Dow Janes to create something different to the existing financial industry, which was historically built by men, for men,” says a representative. To date, the Dow Janes team has helped more than 500,000 women+ with free online training. And more than 16,000 have enrolled in their coaching programs.

Dow Janes proudly puts women+ firmly in control of their finances, believing women+ with money have more choices and louder voices. Together, co-founders Laurie-Anne King and Britt Baker are on a joint mission to boost the financial confidence and positions of the individuals they serve.

In just four years, Dow Janes has come to represent the largest operator in the personal financial education market. That’s despite launching just months before the global coronavirus pandemic gripped the world. The Company credits its success to its highly empowering, whole-person approach to money.

Dow Janes’ work and programs have been featured in Authority Magazine, Business Insider, Bizwomen, and Yahoo News. Programs offered include the 12-month Million Dollar Year group coaching program and its personalized coaching program,Wealth-Building Accelerator. Earlier this year, it also launched the advanced Intentional Investing portfolio-building course.

Over 500,000 women+ have enjoyed free online classes, while more than 16,000 have enrolled in direct coaching or training with Dow Janes. Countless others continue to benefit from the valuable and free education-focused content shared by the organization’s dedicated and ever-growing team on Instagram, YouTube, and elsewhere on social media.

About Dow Janes

Dow Janes is committed to promoting an equitable world where women+ hold half the wealth. It’s a world where women+ everywhere have the influence and power necessary to nurture themselves, their families, and their communities. The firm is 100% women-owned and led and is now the largest female-focused organization of its kind.

For women+, by women+, Dow Janes is paving the way toward a brighter outlook for humanity. It’s an outlook underpinned by community, empowerment, and education. Its team knows inside-out the obstacles faced by women+ daily. In becoming the international market leader, the Company has created a global space dedicated to overcoming these and many other societal constraints.

Learn more about how the personal financial education company gives women+ more choices, louder voices, and unsurpassed personal freedoms by visiting


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About the author

Jimmy Rustling

Born at an early age, Jimmy Rustling has found solace and comfort knowing that his humble actions have made this multiverse a better place for every man, woman and child ever known to exist. Dr. Jimmy Rustling has won many awards for excellence in writing including fourteen Peabody awards and a handful of Pulitzer Prizes. When Jimmies are not being Rustled the kind Dr. enjoys being an amazing husband to his beautiful, soulmate; Anastasia, a Russian mail order bride of almost 2 months. Dr. Rustling also spends 12-15 hours each day teaching their adopted 8-year-old Syrian refugee daughter how to read and write.